We are La DoubleJ, the inspiring authority on feel-good fashion, energy elevation, and the ebullient Italian way of life through heart-based design and community.

It is our mission to wrap the world in joy, raise your vibration, and elevate your consciousness with sensational products and spirit-activating experiences. Come spin in our colorful orbit!


Launched in 2015 by our Creative Commander & Chief Spiritual Office, J.J. Martin, La DoubleJ began as a shoppable magazine with the twinned purpose of selling her collection of vintage clothing and shining a light on Milan’s female creative captains. Propelled by J.J.’s maximalist, magnetic energy, La DoubleJ soon took flight in 2017 with original collections of new, feel- good fashion and homeware smothered in eye-popping prints, cut with easy glamour. Rooted in maximalist prints and the mood-boosting powers of chakra-conscious colors, La DoubleJ has established a unique ebullient identity designed to elevate one’s state along with one’s style. We went on to spread our joy juice across everything from our playpen-of-delights boutiques to our fashion week presentations and parades. Everything is created with the intention to create joy and raise your vibration.


What started with a one-off idea from founder JJ Martin to scour the untouched depths of the historic Mantero Silk Archive in Lake Como has blossomed into a global hotspot for feel-fab fashion and happy-making homewares that highlight the unique excellence of Italian craftsmanship. From our Murano glasses, each individually hand-blown by artisans in Venice, to our luxurious textiles printed on the shores of Lake Como, we use only the best quality, local materials, crafted by the finest artisans and historic producers in the country. We’re not perfect, but we take pride in how we produce, creating clothes and homeware that deliver high-impact happiness with as little impact on our planet as possible. Working with artisans in our back yard affords us a shorter supply chain and significantly lower carbon footprint, and while delivering products in small batches means our process is a little more “piano”, it means that we can do our part to maintain the natural abundance of our beloved Mamma Italia. So you can feel as good about your DoubleJ purchase as you look good in it.


La DoubleJ is an engine for creativity, fueled by exclusive collaborations with some of the most high-vibration partners! We work with people and companies based on mutual love, respect and appreciation (a wonderfully Italian way of doing business). From redesigning entire wings of the world’s finest hotels like Passalacqua on lake Como, to delivering an entire beach takeover to celebrate our collection with Acqua di Parma, to exclusive global product collaborations like a Pajama Capsule for Bulgari Hotels’ VIP suites, we’ve shared and spread joy with some of the world’s most luxurious champions of joy. Below are just a few of our vibration raising collaborators.

Bulgari     Six Senses     Passalacqua     Acqua di Parma     Kartell     Valextra     Cucchi     Ladurée     Hotel Pellicano     Sotheby’s


We’re not just interested in selling you a dress. The Sisterhood is the container for the members of our ever-growing community that come to us looking to elevate their joy state. It’s a model for spreading our high-vibration manifesto, which unfolds in retreats, virtual and live circles, workshops, and live broadcasts. We practice vibration elevating techniques, we share tools, teachers and healers, we practice gratitude, we encourage one another as we try to expand our hearts in everything we do, say, buy, and think. We are a platform for the under-represented and under-valued, supporting and celebrating those who have given us so much, by holding space and sharing their voices. The Sisterhood is a space for all, open to anyone at any point on their spiritual journey, who wishes to sit in a circle of community, sharing and listening.


La DoubleJ wasn’t started as a profit-making machine. It was always intended to be a space to spread joy, an invitation to embrace beauty, and to honor the wild wonder that is Italy. Yes we create feel-fantastic fashion and happy-making homeware, but we also make sure we give back to the country and community that brought us to life and inspires us daily. From offering our Milan grotta to our community of healers to host their workshops in for free, to employing the women of Coop Alice serving time in Lombard prisons to produce our LDJ x Leandra collection, to donating a Fashion Library from the LDJ archives to help empower and inspire at- risk women in collaboration with Free Free - each initiative is our way of expressing our gratitude, our way of giving back.

We’re only just beginning, bella. Join the Joy Ride!


J.J. MARTIN : Founder, Creative Director & Chief Spiritual Officer

La DoubleJ starts with J.J. and its story is hers—a tale that weaves the spirituality and optimism of her native California and the street-smart strategy of New York with the ultimate refinement of Italy’s culture and style. The Los Angeles native landed in Milan in 2001 as a journalist, scoping out the best of Italy as a contributing editor for Harper’s Bazaar (US), WSJ. Magazine and Wallpaper*, all the while educating her eye and forging friendships with the city’s network of creatives from the worlds of fashion, interiors, art, design and architecture.

Since alighting in Italy, a country she defines as her “first major spiritual teacher,” J.J. has cultivated a rich community of healers, educators, and soul workers, deepening her own personal practice and becoming a trusted resource on the spiritual and wellness world. J.J. has honed her multi-sensory skills through deep energy schooling over the last decade, hosting over 15 wellness workshops online and in La DoubleJ’s Milan grotta, and curating immersive, multi-day retreats around the world. She shares spiritual insights, advice, and techniques for those looking to learn more in her Spirit Tickle newsletter and curated Spirit Tours from her trusted community of healers, while her “Raise Your Vibration” toolkits permeate every inch of the brand adorning everything from scarves to t shirts, to floor to ceiling panels in her stores.

All of these elements reflect J.J.’s authentic life passions and she has seamlessly merged them into a new kind of lifestyle brand—one that encourages women to seek joy both inside and out. The ever-growing LDJ Tribe can dive deeper into her unique Italian story, her spiritual journey, and the many ways in which she raises her vibration in her first book, “Mamma Milano”, released in October 2023.