Big, bold and bad-ass, Milan’s most legendary ladies do NOT mess around with the high-wattage jewelry.
In Milan, there’s a special word to describe the city’s most elite housewives. They are known as Sciure. Immaculately groomed, beautifully dressed, impeccably behaved, none of them would ever do something so disgraceful as appear on a reality show. In fact, they don’t even know what a reality show is. Though many of Milan’s Sciure are considered deeply classic—hand-cuffed a bit too tightly to their traditions to be truly modern women—there exists a cool club of Milanese Sciure, a select group of Legendary Ladies who borrow from both the old and new worlds to create something fabulously current and wholly distinct.
These rarefied women are style arbiters and true mavericks calibrating an ultra-covetable Milanese taste. Many of them hold jobs in creative industries in addition to their superior status on the domestic front, where they reign. They know exactly which fork goes where and when to use it, their cupboards are filled with perfectly polished silver, their drawers are lined with jewelry handed down from their grandmothers or bought at auction. But our Legendary Ladies also know how to play with preciousness, twist convention and above all when to break the rules. No matter their age or profession, they love young people and young ideas, new trends and new ways. They are walking creative bombs pulling boldly from the worlds of contemporary art, design, fashion and pop culture, and liberally spreading a kooky, commanding personal layer over the entire proceedings. We love them for this wild, wonderful mix—an extreme vision that looks unlike anything else.
Here, in the School of Sciura, we honor these remarkable women. We study them, we worship them, we learn about them and from them. We try in our small way to emulate them so that hopefully, piano piano, one day, we will grow up to be exactly like them.
– J.J. Martin
